THE WHAT? L’Oreal-owned skilled haircare model Redken has teamed up with non revenue It Will get Higher on a brand new initiative to assist the LGBTQ+ and hairdresser communities.
THE DETAILS The initiative, named Hairdressers United: Stand Collectively In opposition to Bullying, has launched throughout Delight month, and goals to assist educate and uplift hairdressing as a welcoming setting for the LGBTQ+ group within the trade.
A press launch acknowledged, “The model is now taking their dedication to training to a brand new stage by working with hair professionals to make salons a secure house for LGBTQ+ individuals, and a haven for all hairdressers to discover a group and goal. By way of the model’s partnership with It Will get Higher, Redken will activate its household of over a million salon professionals to encourage others to discover the welcoming hairdressing career.”
THE WHY? Redken and It Will get Higher are aiming to unfold the message that everybody can really feel secure, genuine and empowered within the hairdressing group, in addition to evolving the hairdressing trade’s LGBTQ+ inclusion practices and provoking client allyship.
Shane Wolf, International President, Skilled Merchandise Division at L’Oréal, mentioned, “At Redken, hairdressing is our ardour and we consider within the energy of the salon and the sense of group it may create for each hair stylists and shoppers.
“We knew we needed to share this message of hope, not solely with our group, however with anybody on the market experiencing bullying who may additionally discover a residence on this trade. Partnering with the It Will get Higher Venture to unfold that message will assist assist thousands and thousands of younger individuals worldwide.”