Nowadays, it’s nearly as if skincare has grow to be second to main a busy and hectic life-style. Stress and ageing, nevertheless, could be a unhealthy mixture to your pores and skin. If in case you have no time for superficial magnificence regimes that add complication to your every day routine, meet Vida Glow. This revolutionary model is ready to outline the requirements of magnificence for the longer term.
Since Vida Glow launched in 2014, it rapidly etched its identify within the magnificence business. It particularly garnered the eye of many for its hero Pure Marine Collagen vary. Since then, the model has dedicated to creating merchandise which can be highly effective and efficient utilizing solely clinically confirmed components. Let your skincare merchandise give you the results you want, not the opposite means round.
We sat down with the girl behind the model, Anna, to select her mind in regards to the international best-selling marine collagen and extra from Vida Glow.
Q&A with Anna Lahey of Vida Glow
What’s Vida Glow and the way was it born?
We’re an ingestible magnificence model creating science-backed options for contemporary magnificence considerations. Vida Glow began after I noticed the transformative advantages of marine collagen in my very own pores and skin, hair and nails – and this sparked my ardour for ingestible magnificence and its potentialities.
What’s your model’s function? The WHY behind all of it?
Every part from the model’s beginnings, its philosophy and scientific innovation replicate my private drive for serving to individuals uncover actual outcomes from ingestible magnificence. After I skilled the advantages of marine collagen, I invested into the analysis to grasp the scientific proof behind the outcomes I noticed in my hair, pores and skin and nails. And the medical knowledge was very evident. I knew I needed to share this.
How is it distinctive?
Our funding in science has set the inspiration for Vida Glow’s success. It’s a definitive level that continues to benchmark us as leaders within the ingestible magnificence business. And we make use of a science-lens at each step of our NPD course of. Final yr we invested over $1M into impartial medical trials. It’s a giant endeavor, however this dedication to outcomes is why we now have such a loyal buyer base – with one unit of Pure Marine Collagen bought each 4 seconds.
Who would profit from Vida Glow?
Vida Glow is for everybody. Our formulation are backed by science and are straightforward to undertake – so you possibly can obtain tangible outcomes, irrespective of your life-style or wider magnificence routine.
How do you go about researching components and testing new formulation?
We begin by figuring out widespread – and rising – magnificence considerations. We study the basis trigger of those considerations, like pigmentation or hair loss, then discover modern and clinically backed energetic components to ship the most effective outcomes. As soon as we’ve created our system, our NPD initiatives undergo stringent medical and client trials to make sure the system meets our excessive requirements and creates seen outcomes.
What are you seeing within the market with ingestibles, collagens and inside well being being a spotlight?
Transparency. Customers are demanding accountability and transparency – not solely by way of model values, however the place merchandise are created and the science behind their components. Years in the past, nobody actually seemed behind a pack. In the present day, individuals are wanting to find extra. I’m pleased with our transparency. From the science behind ingestible magnificence, to our medical knowledge and what outcomes to count on from our merchandise, educating shoppers has at all times been a precedence for Vida Glow.
What are YOUR most favorite merchandise from the model?
Pure Marine Collagen will at all times be a staple in my routine, however our Superior Restore Radiance and Hairology formulation game-changing for my pores and skin and hair. Radiance is a vegan capsule which brightens the pores and skin and reduces indicators of pigmentation like solar spots, melasma and darkish below eyes. It’s made a big enchancment to the pigmentation from my pregnancies too. And our newest launch, Hairology addresses hair loss and thinning. It’s clinically studied to scale back hair loss by 34% in simply 28 days. It’s been revolutionary for individuals experiencing extreme hair shedding, thinning hair and discovering their hair in all places! All of which I’ve personally skilled throughout my hair loss.
How do you get your inspiration for merchandise, branding, your workplace house?
All of my artistic inspiration comes from a need to have a optimistic affect on individuals’s lives. Whether or not that’s by our merchandise, vivid visible identification and sunny disposition, or our staff at VG HQ.
You’ve had astounding development over the previous few years, how do you retain grounded?
Our development and enlargement into worldwide markets is extremely gratifying. However we’re nonetheless on the journey, there are nonetheless extra objectives to achieve, and that’s what retains me grounded. As do my three younger kids who consistently preserve me on my toes!
When not operating a enterprise how do you apply self-care?
I attempt to take the stress off with straightforward and life like ways in which I can reside my life day by day. I prefer to have strolling catch-ups with associates. And I do my greatest to stay to a routine and plan my days. I prefer to really feel ready and I’ve lists for every part, so even on manic days, if I’ve ticked one factor off, I really feel like I’ve completed one thing.
If you happen to may return and provides your 18-year-old self any recommendation, what wouldn’t it be?
Don’t be afraid to make errors. It’s in these moments that you just be taught probably the most.
The staff at My Haircare & Magnificence are enthusiastic about partnering with Vida Glow, what’s subsequent for the model?
We’re creating focused ingestible remedies for particular magnificence considerations throughout pores and skin, hair and the physique. Radiance and Hairology had been our first Superior Restore launches – and we now have one other revolutionary pores and skin SKU coming later this yr!
Wish to Strive Vida Glow?
Actual magnificence for actual life. That’s the ethos of this model. The founder, Anna, insists on clinically confirmed components to attain lasting and visual outcomes. If not, then what’s the purpose of spending all these efforts and sources on producing skincare merchandise.
Vida Glow likes to raise the shoppers’ thought of how skincare needs to be. If this feels like one thing you wish to attempt, take a look at our web site to be taught extra in regards to the model and its best-selling merchandise. It’s extra than simply magnificence; this model is about making an affect on individuals’s lives, too.