THE WHAT? On-line style platform Zalando has acquired a majority stake in world style and life-style media model, Highsnobiety.
THE DETAILS In keeping with a press launch, “The 2 corporations will be part of forces to prepared the ground in partaking and provoking clients. They may leverage one another’s complementary strengths by bringing collectively Highsnobiety’s cultural relevance and perception, style authority and storytelling experience with Zalando’s style community, e-commerce know-how and operational capabilities.”
As a part of the deal, Highsnobiety will retain its editorial and curational autonomy, with the publishing and company work remaining totally unbiased.
Highsnobiety will proceed to be led by its two managing administrators, David Fischer and Jürgen Hopfgartner, and founder David Fischer will retain a minority stake within the enterprise.
THE WHY? Whereas Highsnobiety will act as a strategic and inventive guide, serving to Zalando develop new inspiration-focused areas and codecs on its platform, becoming a member of the Zalando Group is claimed to permit Highsnobiety to leverage Zalando’s experience and assets to gas its personal e-commerce capabilities.
David Schneider, Zalando’s Founder and Co-CEO, says: “Each of our corporations share a ardour for constructing robust model partnerships and enabling manufacturers to encourage audiences with their merchandise and tales. Partnering with Highsnobiety will enable us to execute a lot sooner on our ambition to supply essentially the most related and interesting – in addition to handy – purchasing expertise to our clients. I’m excited to see our joint imaginative and prescient materialize and to form the way forward for style content material in commerce collectively.”