THE WHAT? Maybelline New York has launched a brand new podcast, which is an extension of its philanthropic initiative Courageous Collectively.
THE DETAILS The podcast, named I’m Effective, You? is obtainable on platforms together with Spotify, Apple Podcasts and Stitcher, and shall be hosted by content material creator Chrissy Rutherford.
In accordance with a press launch Rutherford is, “serving to the model lengthen its Courageous Collectively mission into actual life conversations to normalize anxiousness and despair and supply tangible sources and steering for these in want.
The podcast will function visitors reminiscent of Alok Vaid-Menon, Efficiency Artist, Media Character + Public Speaker and Rachel Elizabeth Cargle, Founding father of The Loveland Basis.
THE WHY? Jessica Feinstein, Senior Vice President US Advertising and marketing for Maybelline, acknowledged, “The workforce has been passionately working to assist break the stigma surrounding psychological well being since launching [Brave Together] in 2020. We’re excited to increase the initiative’s attain via this podcast and our fantastic companions, in order that we will all be #BraveTogether.”