HomeCosmeticsCoty patent on digital make-up try-on tech for Augmented Actuality and video...

Coty patent on digital make-up try-on tech for Augmented Actuality and video streaming

Writing in its worldwide patent​, Coty stated as beauty digital try-on (VTO) purposes superior, it was necessary color changes on these platforms had been as real looking and consultant as potential. It had due to this fact developed a system that enabled extra dynamic color changes that modified in keeping with ambient lighting situations. The tech, Coty stated, had been designed for make-up digital try-ons the place correct color illustration was particularly necessary given how variable it might look in several lighting.

Transferring past typical digital try-on

“Customers wish to understand how make-up will truly look below quite a lot of lighting situations (e.g. daylight, at dwelling, at work and many others.) and this isn’t potential with typical VTO strategies,”​ Coty wrote in its patent submitting.

“…Typical VTO strategies both use white balancing to standardise the person’s look to a continuing ambient lighting in an try to extend the accuracy of the invariant overlaid color, or they don’t use white stability and overlay an invariant color no matter the ambient lighting,”​ it stated.

What this meant, nevertheless, was shoppers couldn’t actually consider the efficiency of a product below a spread of lighting situations as a result of they had been seeing both a “colour-corrected model of themselves”​ or “wildly inaccurate representations of product color”.

There was a necessity, due to this fact, to handle these “shortcomings” ​by modifying the product color primarily based on ambient lighting situations slightly than utilizing single-reference colors, Coty stated. Color was not an intrinsic materials property and wanted to be decided by the properties of sunshine below which a color was being noticed, it stated.



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