CosmeticsDesign spoke with COSMOS & HARMONY about their efforts to transition into the US cosmetics market.
Inform me a bit about your model.
Life is a journey and the model COSMOS & HARMONY is in regards to the journey of life.
Each place on the earth is completely different. Each tradition is exclusive in its personal manner. Beneath each tradition, there are tales of knowledge. There are tales of happiness that include folks’s smiles. There are tales of knowledge that include folks’s tears.
There are legendary tales which can be stuffed with desires. There are tales of battles, sharing, and discoveries. A lot of them are thrilling and stuffed with many various colours. Each story is a timestamp within the coronary heart of those that have seen, heard and touched by these unforgettable tales.
COSMOS & HARMONY sees these stunning tales of every place on the earth and it needs to move these stunning tales to everybody by means of its services. COSMOS & HARMONY needs to see everybody completely satisfied by experiencing these stunning tales by means of what we have now to supply.
What does your model have to supply to the US market?
Our model affords services impressed by completely different cultures from every a part of the world.
As our model represents completely different cultures from completely different elements of the world, we need to share what we have now with the US market, which is a special a part of the world as properly.
How is the transition going? What have the challenges been?
Our transition has not been simple. There have been a number of challenges that we face. For instance, our information of the market is kind of restricted. We hope to study extra in regards to the market as we transfer ahead.
What’s the subsequent step to your model in shifting into the US market?
Our subsequent step is to Americanize our advertising and marketing and branding technique by creating a singular persona for our firm to construct a relationship with our buyer base and develop a fame throughout the market. We’ll provide you with a model technique to indicate folks not solely what we do, however how we do it.
Is there the rest you need to add?
COSMOS & HARMONY is from Thailand, so we began with pure private care merchandise from the tradition and story of Thailand reminiscent of Thai rice cleaning soap. We’ve got a group centered on well-known components of Thailand’s tradition, like Songkran with the favored scent of “Nam Ob Thai”, Kick Boxing with cooling cleaning soap to begin a recent day or after your exercise to refresh your self, and Thai Therapeutic massage with a warming impact for use to calm down your muscle tissues and tendons.
Lastly, we have now the Thai Kitchen cleaning soap assortment, with Thai kitchen elements, herbs and spices and we mix distinctive important oil scents with no artificial perfume.