HomeCosmetics1941 Victory Purple – Besame Cosmetics

1941 Victory Purple – Besame Cosmetics

Behind the Colour: Bésame Cosmetics 1941 Victory Purple


It’s 6 am and your alarm clock is singing louder than the birds. You slowly open your eyes, groggily getting accustomed to your brightly lit room. You continue to have not fairly gotten use to waking up at this hour. Gone are the glamorous events and dancing the night time away to Moonlight Serenade by the ever fashionable Glenn Miller. Now you’re a lady of the workforce, one among many who’ve grown accustom to rigorous labor.  You’re taking pleasure in your new profession, fortunately doing all of your half for the continued struggle.  You stroll to your closet and select your outfit for the day— an olive inexperienced Marine Corps Uniform. With confidence you set in your uniform, fastidiously adjusting the jacket so it lays easily. You pull your hair again and tuck your curls up away out of your shoulders earlier than putting your cap upon your head.  Subsequent, a easy swipe of pale powder on the face, a smooth pink rouge for the cheeks, thick brows, and lengthy luscious lashes. Lastly, your navy issued lipstick – a brilliant, vibrant pink that completely matches your uniform’s trim. It’s your favourite shade, excellent for the assured, patriotic girl of the Nineteen Forties. 



The Nineteen Forties was an period brimming with patriotism, optimism, and daring pink lips. America had simply entered the second World Warfare and ladies’s roles within the office started to be redefined.  The Nineteen Thirties noticed girls as nurses, college academics, and homemakers. Nonetheless, with males off at struggle, the Nineteen Forties girl might now work in factories, on meeting traces, and even be part of the navy. On the urging of Eleanor Roosevelt (the primary woman on the time), and Basic George Marshall, the primary girls’s department of service was established in 1941— the Girls’s Auxiliary Military Corps (later to be generally known as Girls’s Military Corps).

With girls turning into increasingly concerned within the struggle effort, one would suppose make-up was a misplaced precedence. Nonetheless, in the course of the decade “magnificence was your responsibility” and thought of an act of patriotism. Purple lips symbolized victory, optimism, and impacted morale. Purple lipstick was seen an acceptable shade for any event: at residence, within the office, and even lively responsibility. 

Within the early Nineteen Forties, well-known make-up artist, and ladies’s activist, Elizabeth Arden was approached to create a lipstick particularly designed for ladies in service. In 1941 “Montezuma Purple” was created. It was a brilliant, vibrant pink, and completely matched to the pink piping and chevrons on girls’s navy uniforms. Montezuma Purple was issued to navy girls in an official equipment which included the attractive pink lipstick, an identical cream rouge, and nail polish. 

As the recognition of Montezuma Purple blossomed, the general public demanded a shade of their very own. Elizabeth Arden created “Victory Purple”, amongst different reds, so any girl might proudly honor her nation. 

Impressed by the energy, and optimism of the Nineteen Forties girl, Bésame’s very personal “1941 Victory Purple” is a trustworthy copy of the pink lipstick as soon as issued to navy girls. Whereas magnificence will not be thought of a “responsibility” for right now’s life-style, this shade will without end be linked to the assured and provoking girls of the Nineteen Forties. 

picture courtesy of @MissVintageLady

picture courtesy of @missgolden_lady

picture courtesy of @mikalakitty


Hernandez, Gabriela. Basic Magnificence: the Historical past of Make-up. Schiffer Publishing Ltd, 2017.
Historical past.com Employees. “American Girls in World Warfare II.” Historical past.com, A&E Tv Networks, 2010, www.historical past.com/subjects/world-war-ii/american-women-in-world-war-ii.

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